Place brand 

Middlesbrough place brand 

There is a sense of pride and resilience among the local community. The surveys and analysis that we had done showed the need to embrace and uplift the spirit of Middlesbrough. This place brand is a response to the main slogan ‘‘Can do People. Can do Place.’’ Design work produced with HemingwayDesign

The different patterns of the logo M reflect the three most important assets of Middlebrough: It’s people, the location and the technologic innovation. 

Images from the Research Report