︎︎︎Nadia Speranza is an art director, community-centred researcher and professor based in Barcelona. Get in touch via Email or Instagram

︎ Design Strategies, Research, Methods and Methodologies ︎︎︎

Placebrand Identity

︎︎︎ Middlesbrough, UK
︎︎︎ Art Direction
︎︎︎ Design research ︎︎︎

There is a sense of pride and resilience among the local community. The surveys and analysis that we had done showed the need to embrace and uplift the spirit of Middlesbrough. This place brand is a response to the main slogan ‘‘Can do People. Can do Place.’’

Design work produced with HemingwayDesign

︎︎︎ Design research process:

01 - Research Report:

02 - CoDesign workshop with community:
“ Wear the slogan of your own neighbourhood”


︎︎︎ Brand Identity:

The different patterns of the logo M reflect the three most important assets of Middlebrough: It’s people, the location and the technologic innovation.